Paul Rivera's Articles in Customer Service

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Tactical Uses of Telemarketing The goal of this white paper is to provide a framework for telemarketing outsourcing decisions. By detailing some of the broader, tactical benefits of retaining outside telemarketing services, this paper will both provide a template for fully-realized cost/benefit analysis, and suggest criteria for selection of a telemarketing company. Outsourcing Your Customer Support Outsourcing your customer service to a call center brings a number of advantages for your business. It is a business strategy that provides immediate cost savings, but also the productivity of allowing you to focus on your core business. Your operating costs are lowered by not having to hire workers in-house, who require a salary, but office space, insurance, taxes, and the liability of hiring an employee.