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What is the most important part of email marketing? Obviously, email addresses. Even if you have a newsletter created, it does not good if you don't have email addresses to send it to. Your email marketing depends on you having subscribers for your content. If you don't know, it's best to have several places on your website where someone can sign up easily. Make sure they can be seen. If you want to keep readers subscribed to your newsletter, you know you must have original, interesting content to go along with an advertisements. Yet, there are three useful tips that can help you do email address marketing. First, realize that people can make mistakes when they type. They make mistakes all the time when it comes to typing out their email address. Your newsletters won't go to them, they'll come back to you. Solution? Have a place for the subscriber to type in their email address twice. That way if there is a mistake your software will catch and they will have to correct it. While, there is a small chance that people will be annoyed with this and may forget to sign up altogether, chances are you will save subscribers than lose them. Second, remember email addresses change all the time. Make it easy for your subscribers to change their own email address. If you can, place a link in your newsletter directing them to the page that will allow this process. Have a place on the website that will allow them to change it as well. Third, you need to give the subscriber an option to unsubscribe. While you really don't want this, people do have the choice to keep what they want and toss what they don't. Inside the newsletter email, place a link or directions allowing them to unsubscribe. People also associate this unsubscribe link with spam. If it isn't there, the chances of the newsletter being spam goes down. Remember if a person wants to unsubscribe to your service to have it go into effect at once. Should it take a week or more to stop receiving the newsletters, the person may associate it with spam. There are three other methods to get email addresses for your newsletters. By utilizing these three, you can increase your triumph at email address marketing. Contest – Have a referral contest. Have drawings for both the referral signups and those subscribers who referred them to the site to win several prizes. Discounts – On your website, put a notice about discounts and offers that is only available to subscribers. Advertising – Use similar websites to advertise about your newsletter as well as any discounts. You don't have to advertise on competitors' sites though.
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