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One of the great giveaway ideas of all time is pad printing. Your logo and contact information stand in front of your customer day in and day out. Every time they make a note they see your brand, whether they realize it or not. As far as marketing goes, this is a golden opportunity! So here are a few ideas as you pursue your pad printing project: Shapes While every shape of notepad imaginable can be made, remember to keep it simple when printing notepads. Your customers may have a difficult time making notes on a pad that is shaped like a puppy dog. Pad printing must be practical, and choosing a practical shape is important. Sizes Don’t get too big or too small. Large note pads are simply impractical and cannot replace legal notepads. Miniature sticky notes are nice, but you cannot hope to be able to include your logo on these. Pad printing the right size can be a little bit tricky, but keeping your pad between legal notepad and sticky note sized should give you a ballpark idea. Color Consider choosing a solid color paper with a single color for text for pad printing. Using a background picture on your paper can be a mistake as customers tend to avoid writing over pictures. Too much color for pad printing is certainly a possibility. Keep it simple. Remember, you want your customer to have a practical tool at their fingertips which also just so happens to have your logo on it. Contact Finally, make sure customers can contact you. Very basic contact information, such as your website and a phone number, is all that is necessary to include. Of course, don’t forget your logo as well. Too much contact information will clutter the pad, and this runs the risk of your customer simply not using the pad at all.
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