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The term ‘dunks’ was first used in the year 1985 for sports shoes when Nike introduced Nike Dunks. The reason they were initially available in college and University colors only is that they were intended for college basketball teams only. Strangely, they were also known by another term ‘twins’ as they were used as casual shoes. Constant Evolution Nike Dunks have evolved a lot. Fans look forward to every release like Christmas eve. It partnered with skateboard manufacturers, event managers all along at every step. If it was Supreme Skate in 2002, it was another one in 2004 when it released the never-before Nike Dunk Mid. Do you remember the tremendously snazzy looking Nike Dunk SB Medicom it made in collaboration with Medicom? With reflective 3M material, the entire shoe shines brightly in silver color at the strike of light on its surface. This year Nike is planning to release Nike Dunks Vintage series which are given retro looks resembling the two decades old models. You can say, in a way, that Nike is the leading light of sneaker market, given its exemplary instances of brand positioning strategies. Retrospectively, it may appear to be a series of successful coincidences but don’t forget the amount of brain storming, product planning and market analysis that go into conceptualizing each release. Besides, the right mix of features, quality and styling aptly make perfect fills for market vacuums. The snazzy and highly dashing colorways Nike Dunks introduced are first of their kind released at the right time. The secret behind Nike Dunks' run-away success rests in its ability to complement players’ performance by efficiently cushioning and providing traction. But given its reputation, Nike couldn’t rest upon technical excellences alone. Regardless of your reasons to buy, the bold and glowing colors besides the exhilarating looks of high or low profile options, more than catch your imagination even if it is just for the pleasure of wearing. It is another story if styling makes you to fall in love with them. The latest designs for ladies with pink floras, gray swoosh, laces, soles and inner linings are sufficient to flatter you with. With regards to comforts, Nike introduced tiny rubber columns in various shapes within the midsoles in order to augment the essential stability factor, particularly in reducing impact shocks. Although first introduced in running shoes, the technology found its way Nike Air Jordans and later into every other brand Nike released. These rubber pieces are specially developed and made for Nike in gum and EVA rubber and is the cause of one of the top reasons why Nike Dunks are hot favorites with basketball players. Die hard fanciers of Nike Dunks are upbeat and willing to premium prices for their favorite pair of shoes. If a few more dollars more can get them their choicest pair of shoes, they are prepared to do it and gel into the crowd. Nike, having its fingers on the pulse of the market, is doing all that it can do to keep the interest alive. By the way, what are you wearing today?
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About the Author : Sam Atherton is a writing industry specialist for shopping products. Right now, he is writing about nike air jordans, nike dunk sb for www.nikeskateshop.com/
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