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Every Internet marketer could benefit from better sales and promotional tracking. Given the rising prices for Google Adwords and other key word marketing venues, it is imperative that every dollar be as wisely spent as possible. Unfortunately, most website owners do little or no analysis. Simple Google tracking is a fine start in terms of visitor hits, identifying which major sites those visitors are linking from and the time spent on a website by each visitor. However, the smart marketer will also want to learn whether pay-per-click ads are cost effective at all and, if they are, which are working best. To modify a marketing and promotional plan properly, there are so many measures to be considered. You should know which tactics are the most productive in finding and attracting qualified leads (i.e. highly interested prospects) which of your promotional tools are better at converting those leads to prospects. Among the other questions you should be asking yourself include, “Are your ads performing as well or better than articles posted on submission sites?” and “Which of my campaigns are working better than others?” The major problems most website owners face are related to a lack of such rich data and the complexity involved in pulling together all the information that is available. Of course, there are tracking programs you can purchase but some do not help pull sufficient types of data so analysis is more top-line than detailed and, often, the resulting modifications made to a marketing program only skim the surface. ProTrack Manager is supposed to be 98% accurate and allows you to see which traffic generation campaigns are actually working. It also analyzes where sales are coming from, calculates your return on investment and allows you to determine which creative is pulling better than others are. Importantly, the program provides cost-per-click, per-sale and per-action data. ProTrack Manager is especially well suited for affiliate marketers who have had to rely solely on their Program’s stats tracking information for data. (And, unfortunately, those don’t help you understand where visitors and sales are coming from.) Until ProTrack Manager there was no way to use an ad tracker to cull this type of data. This software also allows you to evaluate MLM programs simply since only one line of code needs to be added. Further, unlike some of it’s competitors, ProTrack Manager doesn’t rely on collecting information from frames; it works with merchant thank you pages instead so it captures more data and is, therefore, more accurate. Other benefits of ProTrack Manager include use of shortened URLs so customers won’t know they’re being tracked and the ability to track sales and actions on remote, affiliate websites (no other tracking program purports to have this feature). Of course, ProTrack Manager uses cookies that are 100% compliant with the latest privacy restrictions and there are no monthly fees.
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About the Author : John Cale is the Home Business Reporter within the home based business niche. HomeBusinessReporter.com is an online community where free members can share ideas, concepts, strategies, and discuss trends. Visitors can read what other people have to say about their home businesses and “rate the home business” based on their own experiences. They can also post comments providing more specific information about their experience. Please visit Home Business Reporter and rate the home business today.
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