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“Links”, exactly what do they do for your site? • Search Engines seem to love links. Links make it easier for search engines to find your web pages. As the search bots analyze and catalog the countless number of web sites, when it discovers a link it follows the link and subsequently indexes those linked pages • Search Engines use the number of links as virtual “votes” for your web pages being linked. The theory is rather straight forward, the more links you have pointing to your site the better. These accumulated “votes” indicate to the search engines the relative importance for your site. •Links also provide additional data to the searchbots relating to your website’s theme. This data is analyzed by searchbots surveying the keywords in the link. It would be ideal to have those keywords nested in the links be directly related to your websites keywords. •Links also provide curious web browsers an opportunity to click and visit your site “Links”, why are they important? •“Backlinks” are links placed on other sites which point back to your site. Backlinks are very important. Having backlinks pointing to your site is an indication to the search engines of the relative importance of your site. •As an example, Google’s PageRank relies on links as an integral measure of of the PageRank algorithm : ( simple representation) PR(A) = (1-d) + d(PR (t1)/C (t1) + … +PR (tn /C (tn)) Where PR = PageRank A = Web Page A d = damping factor (~0.85) t1 – tn = Pages linking to Web Page A C = number of outbound links from tn •Backlinks may mean the difference being ranked and competing effectively on search engines or not. “Links”, how do I generate them? Getting relevant backlinks can be a chore , time consuming and expensive. There are several methods and techniques: •Send a request to other websites and ask to exchange links •Place your website URL to online directories •Participate in online forums and comment on blogs •Write articles for ezines •Buy links from a link broker or SEO firm •Hire individual link builders to do link building for you “Links”, is the anyway quality and relevant links can be generated automatically? Yes, there is a novel and clever approach which requires only •The URL of your website •A simple description of your website •A set of link keywords you want other websites to use as anchor text when linking to your website •An outbound link page on your website This process is low-cost, effective and automatic. It is based on by applying complex mathematical and artificial intelligence techniques to identify the content of your website. This unique process uses this mathematical information to determine which websites are relevant to yours, and which are not. There is a true, no-hype, easy and automatic process which provides you the certainty of building links as well as freeing up your time. We can show you, if your interested.
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